Penulis Menurut Sulivan (2011, searchengineland.com), Google Instant Search atau Google Sekejap diluncurkan pada tahun 2010 dimana fitur ini secara otomatis menyajikan hasil pencarian dan mengubah hasil tersebut. Apa yang menjadi sugesti Google Search merupakan pencarian yang benar-benar sudah dilakukan oleh orang lain. Popularitas adalah faktor yang menentukan apa saja yang tampil sebagai hasil sugesti Google. Google mengatakan bahwa ada faktor penentu lainnya selain popularitas. Akan tetapi, apapun yang disarankan atau disugestikan oleh Google berasal dari aktivitas pencarian yang nyata yang dilakukan oleh pengguna Google.
Iseng-iseng karena pengen tahu apa yang sedang populer dicari orang, pada tanggal 11 November 2015 yang lalu saya mengetik satu per satu abjad dari "A" sampai "Z" untuk melihat apa yang disarankan oleh Google Instant Search (google.co.id). Keluarlah 4 item untuk tiap abjad, yaitu sebagai berikut (jika Anda membaca ini dari smartphone, mohon memutar HP Anda untuk membacanya secara horizontal, karena ada kemungkinan tabel terpotong jika dibaca secara vertikal):
| Google Indonesia - as of 11 November 2015 | ||||
|---|---|---|---|---|
| A | ayu ting ting | ahok | arti nama | apptoko |
| B | bukalapak | bkmg | berita terkini | bola |
| C | cuaca | cinema 21 | cek resi jne | cerita lucu |
| D | detik | download lagu | detiksport | dubsmash |
| E | epupns | elevenia | edmodo | |
| F | fb | friv | filmbagus21 | |
| G | google translate | gmail | google map | |
| H | harga hp samsung | harga iphone 5 | harga hp asus | harga samsung j5 |
| I | iphone 5 | idm | indotogel | |
| J | jadwal piala sudirman | jobstreet | jne | jadwal bola |
| K | klikbca | kompas | kaskus | kata kata bijak |
| L | lazada | livescore | lion air | lirik lagu flashlight |
| M | motogp | matahari mall | maps | merdeka |
| N | nonton movie | nisn | naruto | natasha wilona |
| O | olx | okezone | oploverz | opera mini |
| P | persib | pupns | piala sudirman | pt kai |
| Q | quipper school | qoo10 | quotes | qurban |
| R | rossi | republika | reverbnation | resep masakan |
| S | stafa band | samehadaku | savefrom | stafa |
| T | translate | tokopedia | tiket kereta api | |
| U | uc browser | ustad maulana | ukg online | ukg |
| V | valentino rossi | vonvon | vivanews | video lucu |
| W | waptrick | waphan | wikipedia | |
| X | xxi | x factor indonesia voting | xiaomi | xiaomi redmi 2 |
| Y | youtube | yt | yahoo | yahoo mail |
| Z | zalora | zodiak | zenfone 2 | zenfone 5 |
Selain itu saya coba buat perbandingannya dengan negara-negara lain. Berikut hasil sugesti Google untuk lima wilayah ini per 11 November 2015 (sumber: google.com/ncr, google.com.au, google.co.uk, google.com.sg, google.com.my):
| A | ||||
|---|---|---|---|---|
| U.S.A. | amazon | american airlines | at&t | aol mail |
| Australia | anz | abc news | afl | australia post |
| Inggris | amazon | argos | amazon uk | asda |
| Singapura | airasia | airasia online booking | apdm | anm |
| Malaysia | airasia | amazon | asiaone | asos |
| B | ||||
| U.S.A. | best buy | bank of america | bing | bed bath and beyond |
| Australia | bom | big w | bunnings | bendigo bank |
| Inggris | bbc news | bbc weather | bbc sport | bbc |
| Singapura | beautifulnara | berita harian | bursa malaysia | bank islam |
| Malaysia | bbcnews | bbc | bloomberg | book depository |
| C | ||||
| U.S.A. | craiglist | cnn | calculator | costco |
| Australia | commbank | centrelink | calculateor | carsales |
| Inggris | currys | calculator | cex | cineworld |
| Singapura | cimb clicks | celcom | cinema showtime | carlist |
| Malaysia | cpf | carousell | cathay | cricinfo |
| D | ||||
| U.S.A. | dominos | dictionary | donald trump | direct tv |
| Australia | daily mail | dick smith | david jones | dictionary |
| Inggris | daily mail | debenhams | dunelm | daily mirror |
| Singapura | digi | dailymotion | dominios malaysia | dropbox |
| Malaysia | dbs | dropbox | dictionary | dinamalar |
| E | ||||
| U.S.A. | ebay | espn | expedia | etsy |
| Australia | ebay | eb games | ebay australia | event cinemas |
| Inggris | ebay | euromillions | ebay uk | easyjet |
| Singapura | ebay | excharge rate | epenyata gaji | epi |
| Malaysia | ebay | exchange rate | edmw | epl |
| F | ||||
| U.S.A. | fallout 4 | fox news | forever 21 | |
| Australia | fallout 4 | finding dory | flight centre | |
| Inggris | fallout 4 | friv | finding dory | |
| Singapura | facebook login | firefly | fantasy premier league | |
| Malaysia | fallout 4 | finding dory | firefly | |
| G | ||||
| U.S.A. | gmail | google maps | google translate | |
| Australia | gmail | gumtree | google maps | |
| Inggris | gmail | google maps | gumtree | |
| Singapura | google translate | gmail | google map | |
| Malaysia | gmail | google translate | google map | |
| H | ||||
| U.S.A. | home depot | hotmail | hulu | hobby lobby |
| Australia | hotmail | hotmail sign in | harvey norman | hoyts |
| Inggris | hotmail | hotmail sign in | halifax | hsbc |
| Singapura | hotmail | hrmis | hrmis2 | harian meto |
| Malaysia | hotmail | hdb | hotmail sign in | haze |
| I | ||||
| U.S.A. | indeed | ikea | iphone 6s | |
| Australia | ikea | imdb | indeed | |
| Inggris | ikea | itv player | indeed | |
| Singapura | instragram | ikea malaysia | iphone 6s | ipu |
| Malaysia | ica | iphone 6s | iras | |
| J | ||||
| U.S.A. | jimmy johns | justin bieber | jetblue | joey feek |
| Australia | jetstar | jb hi fi | jarryd hayne | journey planner |
| Inggris | john lewis | just eat | jd sports | jeremy corbyn |
| Singapura | jobstreet | jobstreet malaysia | jpj | jpa |
| Malaysia | jetstar | jobstreet | jobsdb | jet airways |
| K | ||||
| U.S.A. | kohl's | kayak | kmart | kahoot |
| Australia | kmart | kickass | kendall jenner | kahoot |
| Inggris | kate stewart | kate winslet | kodi | kylie jenner |
| Singapura | kwsp | kshowonline | kosomo | ktmb |
| Malaysia | kshowonline | kfc delivery | kfc | kiss 92 |
| L | ||||
| U.S.A. | lowes | lauren hashian | lululemon | |
| Australia | lotterywest | lauren hashian | liverpool | |
| Inggris | lottery | lloyds | littlewoods | |
| Singapura | lazada | lazada malaysia | lelong | livestrong |
| Malaysia | love bonito | liverpool | lazada | |
| M | ||||
| U.S.A. | maps | mapquest | msn | macy's |
| Australia | mygov | maps | melbourne weather | mathletics |
| Inggris | maps | matalan | marks and spencer | missguided |
| Singapura | maybank2u | mudah | malaysiakini | malindo |
| Malaysia | mconline | manchester united | mom | mrt map |
| N | ||||
| U.S.A. | netflix | nfl scores | news | nordstrom |
| Australia | netbank | nab | news | netflix |
| Inggris | next | new look | natwest | netflix |
| Singapura | narutoget | najib | nissan malaysia | nile |
| Malaysia | nea psi | nea | naomi neo | ns portal |
| O | ||||
| U.S.A. | old navy | office depot | office 365 | outlook |
| Australia | outlook | officeworks | optus | office 365 |
| Inggris | outlook | office 365 | odeon | o2 |
| Singapura | oh bulan | outlook | ocbc malaysia | ocbc |
| Malaysia | ocbc | ocbc ibanking | office 365 | our times |
| P | ||||
| U.S.A. | pandora | pizza hut | paypal | |
| Australia | paypal | pandora | perth weather | |
| Inggris | paypall | premier inn | pc world | |
| Singapura | public bank | poslaju | ptptn | pencuri movie |
| Malaysia | psi | posb | psi reading | public holiday 2015 |
| Q | ||||
| U.S.A. | qvc | quizlet | quotes | quantico |
| Australia | qantas | qantas frequent flyer | quizlet | qtac |
| Inggris | quidco | quiz | qvc | quizlet |
| Singapura | qatar airways | qoo10 | quotes | quantico |
| Malaysia | qoo10 | qatar airways | qisahn | quantico |
| R | ||||
| U.S.A. | republican debate | redbox | rate my professor | |
| Australia | real estate | rugby world cup | reading eggs | remembrance day |
| Inggris | rightmove | river island | ryanair | rugbly world cup |
| Singapura | rhb online | rotikaya | radio online | running man ep 272 |
| Malaysia | reen yu | redmart | running man ep 272 | rugbly world cup |
| S | ||||
| U.S.A. | starbucks | southwest | soundcloud | staples |
| Australia | seek | smh | sydney weather | st george |
| Inggris | sports direct | santander | sainsburys | sky news |
| Singapura | saps | saps ibu bapa | s | spa |
| Malaysia | singapore airlines | singtel | scoot | starhub |
| T | ||||
| U.S.A. | target | translate | tommy hanson | |
| Australia | translate | the age | tv guide | telstra |
| Inggris | tesco | translate | train line | |
| Singapura | translate | taobao | tonton | |
| Malaysia | taobao | translate | tiger airways | toggle |
| U | ||||
| U.S.A. | usps tracking | ups tracking | usps | united airlines |
| Australia | usd to aud | utorrent | uber | uts online |
| Inggris | universal jobmatch | ucas | urban outfitters | uk top 40 |
| Singapura | usd to myr | uitm student portal | utusan | umobile |
| Malaysia | uob | uniqlo | utorrent | usd to myr |
| V | ||||
| U.S.A. | verizon | veterans day | victoria secret | vrbo |
| Australia | virgin australia | vicroads | vodafone | village cinemas |
| Inggris | very | virgin media | virgin trains | vue cinema |
| Singapura | vle frog | vedalam | veshare | vedhalam review |
| Malaysia | vedhalam review | vivian sung | vedalam | victoria secret 2015 |
| W | ||||
| U.S.A. | walmart | weather | wells fargo | walgreens |
| Australia | westpac | weather | white pages | webjet |
| Inggris | weather | wickes | wikipedia | wilkinsons |
| Singapura | waktu solat | whatsapp web | wikipedia | |
| Malaysia | whatsapp web | weather | wikipedia | |
| X | ||||
| U.S.A. | xfninity | xbox one | x | xmovies8 |
| Australia | xero | x factor australia | xe | xero login |
| Inggris | xe | x factor | xbox one | xc weather |
| Singapura | xiaomi malaysia | xiaomi | xmovies8 | xe currency |
| Malaysia | xiaomi | xiaomi sg | xe | xinmsn |
| Y | ||||
| U.S.A. | youtube | yahoo mail | yahoo | youtube to mp3 |
| Australia | youtube | yahoo mail | yahoo | youtube to mp3 |
| Inggris | youtube | yahoo mail | yahoo | youtube converter |
| Singapura | youtube | yahoo mail | yahoo | youtube to mp3 |
| Malaysia | youtube | yahoo mail | yahoo | youtube to mp3 |
| Z | ||||
| U.S.A. | zillow | zappos | zulily | zara |
| Australia | zu shoes | zimmerman | zara | zomato |
| Inggris | zoopla | zara | zoopla sold prices | zavvi |
| Singapura | zalora | zawara | zawara malaysia | zoom a |
| Malaysia | zalora | zalora sg | zuji | zara |
EmoticonEmoticon